Tinley is one of Tongaat Hulett‘s northern development initiatives and one of significant tourism potential. Featuring kilometres of pristine coastline, lagoon, indigenous coastal forest and a key location within KwaZulu Natal‘s primary growth corridor, Tinley is uniquely positioned to accelerate tourism development.
Already four significant international resort operators have expressed their desire to operate a new, international beach resort on the site the first of its kind in Southern Africa.
Together with the proposed new coastal. resort, Tinley will. cater to the international and domestic tourism markets with capacity for mixed use development as well. Tongaat Hulett Developments Managing Director Michael Deighton says, “Tourism has been identified as both a national and provincial priority and together with the associated ancillary economic activities will have a significant impact on socio economic growth and development in the region. To this end we have been working closely with the Local and provincial government to present the opportunity to solicit national and international brands looking at opportunities to establish themselves in KwaZulu Natal.”
Given its sublime warm climate, beautiful beaches, proximity to the berg and the bush and a myriad of natural assets, its no wonder KwaZulu Natal is the market leader for domestic tourism in South Africa and ranks second in terms of international tourism. Starting with the advent of Zimbali Coastal Resort in the Late 90s, areas north of Durban including uMhlanga, Ballito and Salt Rock have experienced unprecedented growth in the Last three decades with significant return on investment.
With the residential and tourist boom and the commissioning of the King Shaka International Airport, other sectors are now also thriving. Schools are mushrooming in the region to support the influx of people and the commercial aspects continue a strong upward trajectory especially with the emergence of the nearby Durban Aerotropolis.
Under the guidance of the Durban Aerotropolis Master Plan draft January 2018 , a development framework is being implemented to create a purpose built city that will enhance urban and national competitiveness through improved multi modal transport access and planned, coordinated aviation linked commercial development, making the airport, surrounding areas and the entire province more economically efficient, attractive to investors and sustainable. Deighton says, Were already moving in leaps and bounds with the proposed GO!Durban Integrated Rapid Transport System being implemented later this year, the further entrenchment of King Shaka International Airport and Dube TradePort and the area as a fulcrum between the busy ports of Durban and Richards Bay.”
Making the north coast more accessible, King Shaka International Airport currently can accommodate 7,2million passengers per annum with this figure expected to climb to 45 million passengers per annum by 2066. The introduction of the new direct British Airways route between Durban and Heathrow London has opened the area up to even more international tourist traffic and cemented the province as a world class destination.
Given its connectivity and natural assets, the region is increasingly being identified by the global resort and tour operators as South Africa‘s foremost opportunity to compete with other global beach resort destinations, provided critical mass can be achieved. Furthermore, varied business interests and top quality facilities also contribute to KwaZulu Natal‘s tourism offering. Deighton says, “We just need to look at the numbers to understand how well KwaZulu Natal is doing. Hotel occupancies have remained above 70 percent with the Average Daily Rate IADR growing by eight percent per annum since 2010.” Revenue per available room in the greater uMhlanga area is R1 274 and this sector is forecast to grow by three percent with the uMhlanga market predicted to absorb an increase in hotel inventory over the next five years.
Tongaat Hulett believes in shared value creation through responsible and meaningful Land conversion activities. Developments such as Zimbali Coastal Resort, the uMhlanga Ridge Town Centre, Cornubia and Sibaya Coastal Precinct have catapulted the area’s desirability sea world class place to live and work. Together with the KZN Department of Economic Development, Tourism and Environmental Affairs(EDTEA), and Local municipalities, they continue to keep an eye on key demand drivers and using their experience to implement best practice, sustainable urban planning and design principles that can best respond to South African society’s changing needs. Deighton says, “While the Durban and uMhlanga areas cater very well to the business and leisure tourism markets, there is still a gap to be filled by a Large scale international resort operator”. With essential infrastructure already in place and the potential to improve this concurrently with growth and demand, the region has proved itself as a desired destination and Tinley, a picturesque coastal town ten kilometres north of Ballito, is poised to take on the mantle as the province’s next tourism hotspot.
Identified as one of KwaZulu Natal’s catalytic beach resort developments, Tinley Town will be unlocked in collaboration with all stakeholders. The strategic objective is to create enhanced value in the surrounding assets which will benefit from proximity to an association with the resort and higher pricing premiums as destination value takes hold in the area. Deighton says, “Acting as an economic driver, Tinley will undoubtedly transform the region where real estate and other economic growth opportunities will soar.” The EIA process for the resort opportunity is currently underway with the identification of the international hotel operator soon to be announced.
As with all Tongaat Hulett‘s development initiatives, wellbeing for the surrounding communities will Lie at the heart of this key iconic project. Deighton says, “Just Like Sibaya Coastal Precinct and other projects before that, through Tinley we will ensure there is purposeful shared value creation for all our stakeholders and this will include the nearby rural communities which will also benefit socially and economically from this development.”