R30m Sales in a week for Umhlanga Estate

R30m Sales in a week for Umhlanga Estate

Original Source: Business Day (Final), Home Front

Sales at the Enigma Private Estate in Umhlanga Ridgeside reached R30m in one week, says Rainmaker Marketing CEO Stefan Botha.

Launched nine months ago and with construction set to begin at the end of April, Enigma Private Estate is the “fastest-selling estate in the greater Umhlanga area”. Botha says the response to the 90 stands at “Umhlanga’s definitive gated address” since the beginning of the year has been one of the most successful sales phases to date.

“With the market generally being more positive, and on the back of construction commencement being confirmed as soon as April, the sales have skyrocketed.

“The confirmation is proof that Enigma Private Estate is a solid investment and will soon be a reality. We are confident that in a short space of time Enigma Private Estate will be sold out,” says Botha.

Umhlanga Ridgeside is undergoing substantial growth and includes the introduction of two premier international hotels.

Umhlanga has been the top second-home hotspot for the wealthy from Johannesburg since the 1970s, says the Afrasia/New World Wealth 2018 SA Wealth Report.

The report says the area has become a significant business hub for wealthy residents to live and work and lists apartments on Lagoon Drive as some of the most expensive in the country.

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